VetConnect - SkillBridge Internship Program

• Candidates for this and every DOD Skillbridge opportunity with Leaf Home can intern from 60 – 180 days.• Candidates must be able at least 11-months away from separation of service.• If you are a military spouse and registered with the Department of Defense’s Military Spouse Career Accelerator Pilot (MSCAP) program, you can start immediately.• During and before internship is complete, the assigned supervisor will evaluate the candidate’s performance and potential to be hired upon completion of internship.

This position is for, "Director, Performance Marketing."In this role, you’ll be working on creating, implementing, and running best-in-class paid acquisition campaigns as well as working collaboratively with various stakeholders (including but not limited to product, engineering, data sciences, brand marketing, and finance) on a variety of strategic initiatives focused on improving our digital performance and advancing our growth capabilities. You will get a chance to define and lead the execution of those projects while also managing relationships with our external vendors. Here at LeafHome we believe innovation is rewarded and execution is worshiped.As a member of the Growth team, you’ll work collaboratively to advance our growing marketing capabilities with an emphasis on direct response strategies. You’ll partner with amazing gurus across the company while building and managing relationships with our partners.Essential Duties and Responsibilities: Lead Paid Social & Programmatic Strategy for Lead Generation & Brand Growth – Develop and execute a comprehensive strategy across Meta, TikTok, YouTube, Display, CTV, and other emerging platforms to drive high-quality leads, engagement, and revenue. Own & Optimize Multi-Million Dollar Media Budgets - Manage large-scale investments across paid social and programmatic channels, ensuring cost-efficient customer acquisition while maximizing ROAS and lead volume. Oversee Team Development & Performance – Build, mentor, and lead a high-performing team of paid social and programmatic specialists, fostering a culture of innovation, data-driven decision-making, and continuous improvement. Drive Audience Targeting & Segmentation – Leverage first-party data, lookalike audiences, interest-based targeting, and AI-driven optimization to reach and convert high-intent customers. Enhance Local & National Campaign Performance – Optimize campaigns across Leaf Home’s complex geographic footprint, ensuring locally targeted marketing aligns with broader brand objectives and lead generation goals. Leverage Automation & AI for Efficiency – Utilize advanced bidding strategies, machine learning, and dynamic creative optimization to scale performance and improve efficiency across platforms. Cross-functional Collaboration – Work closely with digital marketing, analytics, creative, call center, and sales teams to ensure campaign alignment with broader marketing objectives and sales targets. Market & Competitive Intelligence – Stay ahead of paid social and programmatic trends, platform innovations, and competitor strategies to refine campaign approaches and maximize performance. Executive Reporting & Insights – Provide strategic reporting and actionable insights to senior leadership, influencing budget allocation and long-term digital media strategy.

Open to all MOS / ratings / AFSCs.

Experience and Minimum Qualifications: Bachelor's degree is preferred, or an equivalent combination of education, training, and experience. 8+ years of experience in Paid Social and/or Programmatic Advertising, with a strong track record of managing high-budget, performance-driven campaigns, preferably in lead generation or home services industries. 3+ years of leadership/management experience, including hiring, mentoring, and scaling teams in a fast-paced, results-driven environment. Expertise in Meta Ads, TikTok, YouTube, DV360, The Trade Desk, and other programmatic platforms, with deep knowledge of audience targeting, bidding strategies, and conversion tracking. Strong analytical and data-driven mindset, with proficiency in Google Analytics, Tableau, or similar analytics tools to drive insights and campaign optimizations. Hands-on experience with AI-driven bidding and automation tools, such as Meta Advantage+, CAPI, DV360 bid strategies, or third-party media management platforms. Deep understanding of local and national advertising strategies, including geo-targeting, lead attribution, and multi-touch conversion optimization. Cross-functional collaboration skills, with experience partnering with creative, analytics, CRM, and sales teams to align paid media efforts with broader marketing and business objectives. Knowledge of call tracking, CRM, and lead attribution models, with experience optimizing campaigns for downstream conversion performance. Strong financial acumen, including forecasting, CPL/CPA management, and ROAS-driven budget optimization. Excellent communication and presentation skills, with the ability to distill complex data into clear insights and strategic recommendations for executive stakeholders. Excellent verbal and written communication skills. Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).

Welcoming military culture and environment along with a welcome package for all incoming members which includes our very own veteran shirts, hats, and challenge coins.

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