Marketing Operations Specialist Program

The High Ground Military Transition Fellowship – Marketing Operations is a 120-day Department of Defense SkillBridge program designed to prepare transitioning Service Members for successful civilian careers in digital marketing, marketing operations, eCommerce, analytics, and business systems.Participants receive structured instruction, executive mentorship, industry-recognized software certifications, and supervised hands-on experience supporting the marketing operations of a rapidly growing veteran-owned consumer packaged goods company. Throughout the program, fellows learn how modern businesses acquire customers, analyze performance, automate marketing systems, optimize customer experiences, and use data to drive business decisions.Training combines online instruction with real-world operational experience using industry-leading platforms including Shopify, Klaviyo, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Odoo ERP, Asana, Microsoft Excel, and artificial intelligence (AI) productivity tools. Participants complete progressively challenging projects while working alongside High Ground's executive leadership team to support active marketing initiatives, product launches, customer acquisition campaigns, lifecycle marketing, and executive reporting.The program emphasizes technical proficiency, analytical thinking, problem solving, cross-functional collaboration, and leadership development while preparing participants to transition into careers in Marketing Operations, Digital Marketing, Marketing Analytics, Revenue Operations, eCommerce Operations, or Growth Marketing.High-performing fellows may be considered for full-time employment opportunities following successful completion of the fellowship and military separation, based on company needs and position availability.

Marketing Operations Transition Fellow (SkillBridge)Location:** Hybrid(95% Remote, 5% In-Person) (San Diego, CA)Training Duration: 120 DaysProgram Duration: 160 DaysDepartment: MarketingReports To: Chief Operating OfficerPosition OverviewThe High Ground Military Transition Fellowship – Marketing Operations Specialist is a Department of Defense SkillBridge opportunity designed for transitioning Service Members seeking to launch a civilian career in Marketing Operations, Digital Marketing, eCommerce, and Revenue Operations.As a Marketing Operations Transition Fellow, you will work directly with High Ground's executive leadership team to learn how modern consumer brands acquire customers, build marketing systems, analyze business performance, and scale revenue through technology, automation, and data-driven decision making.This is a hands-on fellowship where participants receive structured training, executive mentorship, industry-recognized software certifications, and supervised experience supporting active marketing initiatives within a rapidly growing veteran-owned consumer packaged goods company.By the conclusion of the program, fellows will have developed practical experience using enterprise marketing technologies while building the technical, analytical, and leadership skills required for a successful transition into Marketing Operations.---What You Will LearnThroughout the fellowship, participants will receive training and practical experience in:* Marketing Operations fundamentals* Shopify eCommerce administration* Klaviyo email and SMS marketing* Meta advertising campaign management* Google Analytics 4 (GA4)* Google Tag Manager (GTM)* Marketing attribution and campaign measurement* Customer lifecycle marketing* Website merchandising and conversion optimization* Artificial Intelligence (AI) productivity tools* Odoo Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM)* Project management using Asana* Executive dashboard development* Marketing reporting and analytics* Cross-functional business operations* Executive communication and presentation skills---Primary ResponsibilitiesUnder the supervision of High Ground leadership, fellows will:* Assist with Shopify website administration and merchandising.* Build and optimize email and SMS marketing campaigns in Klaviyo.* Support Meta advertising campaigns through audience creation, creative testing, campaign optimization, and performance reporting.* Analyze marketing performance using Google Analytics 4 and other business intelligence tools.* Build dashboards and executive reports to communicate marketing performance.* Monitor key performance indicators including Customer Acquisition Cost (CAC), Return on Advertising Spend (ROAS), Customer Lifetime Value (LTV), Average Order Value (AOV), and Conversion Rate (CVR).* Coordinate marketing initiatives with Sales, Operations, Finance, and Customer Service teams.* Assist with content planning, creator partnerships, and product launch activities.* Document workflows and develop Standard Operating Procedures (SOPs).* Complete progressively challenging business projects culminating in a capstone presentation to executive leadership.---What We're Looking ForIdeal candidates demonstrate:* Strong leadership and accountability developed through military service.* Curiosity and a desire to solve complex business problems.* Strong communication and organizational skills.* Analytical thinking and attention to detail.* Ability to learn new technology platforms quickly.* Self-motivation and a continuous improvement mindset.* Professionalism and the ability to work independently within a collaborative team environment.No prior marketing experience is required. High Ground provides structured training throughout the fellowship.---Technology You'll UseParticipants will receive hands-on experience using:* Shopify* Klaviyo* Meta Ads Manager* Google Analytics 4 (GA4)* Google Tag Manager (GTM)* Odoo ERP & CRM* Asana* Microsoft Excel* Google Sheets* Artificial Intelligence (AI) productivity tools* Canva* CapCut---Professional DevelopmentParticipants will receive:* Executive mentorship from High Ground leadership.* Structured instructor-led training.* Supervised On-the-Job Training (OJT).* Industry-recognized software certifications where available.* Weekly coaching and performance feedback.* Cross-functional business experience.* Capstone project development.* Career transition coaching and professional development.---Employment OpportunitiesThis fellowship supports a real hiring need within High Ground.Participants who successfully complete the program and demonstrate exceptional performance may be considered for full-time employment opportunities following military separation, based on company growth, business needs, and position availability.Successful graduates will be well positioned for careers including:* Marketing Operations Specialist* Digital Marketing Specialist* eCommerce Operations Specialist* Marketing Analyst* Lifecycle Marketing Specialist* Revenue Operations Coordinator* Growth Marketing Specialist* CRM AdministratorThis fellowship is designed to provide transitioning Service Members with practical experience, technical skills, and professional mentorship that prepare them for long-term success in the civilian workforce.

Navy: 5326, 5333, 5335, 5337, SB, LS, IS, IT, CT | Army: 18 Series, 89D, 35 Series, 25 Series | Marine Corps: 0372, 2336, 0231 | Air Force: 3E8X1, 1Z2X1, 1N Series, 1D7X1 | Space Force: Cyber Operations, Intelligence | Coast Guard: ME, IS, IT

This fellowship is designed as a primarily remote training opportunity, with approximately 95% of instruction, mentorship, and On-the-Job Training (OJT) conducted remotely. Limited in-person activities (approximately 5%) may include team-building events, leadership meetings, company lunches, manufacturing and operations practicals, product launch activities, and other hands-on learning experiences at High Ground facilities or partner locations. In-person activities are scheduled in advance whenever possible and are intended to enhance the overall learning experience rather than serve as a daily work requirement.

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